Yep, let’s just throw the term KOGA around…
Merchandisers love VARIETY of offerings and EXCLUSIVITY of products at the same time. But above all else, they love a healthy PROFIT MARGIN.
To those ends, you see ads like this one from the mid 80s a lot. Take the basic black uniform you currently offer, add some cheapo extra pockets, liberally borrow a region name from history to differentiate your stuff from the next guy’s, and blammo – “The Koga Combat Ninja Uniform.”
The inclusion of free bang-snaps and a light stick must have made this irresistible. I’m thinking that dart hidden at the convergence of neck and spinal column might not have been the best idea, though…
Tags: 80s martial arts supply ads, ninja suits, vintage magazines
Posted in Art and Advertising and History and Martial Arts 2 years, 1 month ago at 2:57 pm. 3 comments
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Sem-related, these guys are awesome
http://www.youtube.com/watch?v=fxTEyQID-9c
http://www.youtube.com/watch?v=Daguz0fapHg
Awesome, I remember seeing these being sold in “Ninja” magazine back in the 80′s.
Always remembered it being grey though instead of black.