In the days before scanners, throwing “clip art” into a print advertisement took some work. You had to find a cool image to start with, then “threshold” it via a stat camera and toxic chemical-laden rapid processor. And what you were … Continued
Merchandisers love VARIETY of offerings and EXCLUSIVITY of products at the same time. But above all else, they love a healthy PROFIT MARGIN. To those ends, you see ads like this one from the mid 80s a lot. Take the … Continued
Martial arts are a lot like religion – you can’t have a discussion, it’s an argument. You can’t have an opinion, you take sides. And just like religions draw lines in the sand over buildings, relics and figures, so too has the ninjutsu community … Continued
UPDATED! We had some great response to this post last month, and since then another major find, so I’ve chosen to update and refine it a bit, and repost it as the start of a series of features on the … Continued
As today is my birthday… Found this print ad ran in a 1981 issue of Black Belt magazine, a neato blend of Chinese zodiac and Japanese martial arts. The artist did his or her homework, too! 1969 — that makes … Continued
Want to chart the history of martial arts training (and exploitation media) in the U.S.? Just look at the ads that ran in comic books. They went from Judo to Karate to Kung-Fu to Ninja, decade by decade, always promising … Continued
Check out this impressively thorough archive of martial arts magazine covers and topics going back 50 years: Vintage Martial Arts Magazines When the titles and decades are laid out like this, you can really see the trends and transitions of … Continued
In the 80’s, Sho Kosugi posed for over 73 billion photos in full night gear, laden with weapons, in magazines like Black Belt, Ninja, even Karate Illustrated and Inside Kung Fu. Yet when it comes to movie and video game ad … Continued